Daily Real Estate News April 21, 2008
Plenty Still Watching Real Estate TV
Despite a market that is tough in many areas, people continue to watch real estate television.Real-estate programming specialist HGTV's viewership rose 11 percent year-to-year in the first three months of 2008. Nine of its top-10-rated shows among the target 25- to 54-year-olds are real estate based. Property Virgins (Sundays, 10 ET/PT), which premiered last fall with a focus on first-time buyers, has hit peak viewership (about 1.5 million) in the past few weeks.This summer Bravo will revive Million Dollar Listing and Flipping Out, which did well in their first seasons. "Looking at big, beautiful houses is real-estate porn," says Andy Cohen, Bravo's production chief. "We're wary of the real estate market. But we have the most affluent audience on cable, and we program for them."TLC has dropped Property Ladder, and Date My House replaces one of the Saturday time slots of Flip That House, whose viewership has dropped significantly from its peak of 1.8 million in fall 2006. TLC plans a late-spring rollout of Your Place or Mine, a novel game show that offers home makeovers."People are looking at homes in different ways," says TLC's says chief programmer Brant Pinvidic. "A couple of years ago, selling a house was considered the quickest way to get rich. Now it's, 'How much could I sell it for?' It's more a question mark rather than an exclamation point. We want to be reflective of our audience and continue to adjust. But this is a genre we'll always be in."Source: USA Today, Gary Strauss (04/18/2008)
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